Who are the Creators of Youtube? Article in St. Gallen Marketing Review (German)
The Article in St. Gallen Marketing Review (No 2/2017, pp. 26-35, together with Prof. Dr. Sven Pagel) highlights the results of the first structured survey and analysis of Germany’s video influencers. The survey encompasses the answers of 212 participants on socio demographics, motives for video production, production routines and refinancing options.